Brand Story
Vida Backed by the strength of the ELUX Group, we combine innovation, quality, and accessibility to deliver trusted solutions.
Vida is a modern nutrition brand that pioneers the use of Berberine-based solutions for enhancing people life.
Who we are
Brand Name Story
- VIDA, meaning “life” in Spanish, is more than just a name, it’s a declaration of purpose, a symbol of transformation, and a promise to redefine wellness.
- As the first Egyptian brand follow international standards dedicated to revolutionize the nutrition and wellness market in Egypt and the Middle East,
- VIDA was born as a game-changer offering scientifically backed, affordable, and innovative products that meet the real needs of both professionals and consumers
- Rooted in local expertise yet built to meet international standards, VIDA stands proudly as Egypt’s homegrown innovation in the world of Mesolipolysis, metabolism boosters, and advanced supplement therapy.
The name VIDA reflects our core belief
“Life can be changed, and we’re here to help reveal the new you.”
- Every product, every phase, and every innovation is designed to bring life back into balance — empowering nutritionists, doctors, and patients alike with solutions that are trustworthy, effective, and transformative.
Our value
Reveal The New You
Vision
To become the #1 trusted local brand in the nutrition space, bridging the gap between science, affordability, and visible results.
Mission
To provide a comprehensive and complementary solutions that empower professionals and consumers alike reshaping wellness standards in Egypt and the Middle East.